Minnesota Gastroenterology (MNGI) is one of the largest independent gastroenterology practices in the United States, serving patients throughout the Upper Midwest with more than 75 physicians, physician assistants, and nurse practitioners. As part of a comprehensive rebranding initiative, the organization adopted the new MNGI name and identity to establish a more consistent and recognizable consumer-facing presence.
The website played a critical role in supporting the rebrand while also improving the patient experience. MNGI needed a modern, accessible website that made it easier for patients to find providers, locate clinics, request services, and access important healthcare information. The new platform also needed to comply with HIPAA and ADA requirements while supporting ongoing growth and future enhancements.
About the project
The primary goal of the project was to support MNGI's rebranding with a modern website that improved the patient experience while providing physicians and staff with an easier-to-manage content platform. Key requirements included implementing the new visual identity, improving navigation, creating searchable provider and location directories, supporting secure online patient interactions, and maintaining compliance with HIPAA and ADA standards.
TrazerEdge implemented Drupal with a custom responsive theme that faithfully translated the designs created by MNGI's branding agency into a fully functional website. The solution included provider and location directories with taxonomy-based filtering and Google Maps integration, secure Drupal Webforms for appointment requests, medical records requests, insurance and billing updates, and other patient services, along with data encryption to protect sensitive information. The project also included content migration from Drupal 7 to Drupal 8 and integration with Binary Fountain to display provider and location ratings and patient comments.
The project was delivered through a collaborative process that included design consultation, requirements gathering, technical implementation, quality assurance, deployment guidance, training, and ongoing support.
The result was a modern healthcare website that successfully launched MNGI's new brand while significantly improving the patient experience. Patients can more easily locate providers, find clinic locations, and complete common requests online, while MNGI benefits from a secure, accessible, and scalable Drupal platform. TrazerEdge continues to provide ongoing support, maintenance, and feature enhancements, ensuring the site continues to evolve with the organization's needs.
Why Drupal was chosen
Drupal was selected because it offered the flexibility, security, and scalability required for a healthcare organization with complex content management needs. Its robust architecture enabled the development of custom content types, provider and location directories, secure online forms, and a responsive user experience while supporting strict accessibility standards.
Drupal's extensibility also made it possible to integrate with third-party healthcare solutions, including Binary Fountain (a Press Ganey solution) for provider and location reviews and ratings. Combined with custom development and data encryption, Drupal provided a secure and maintainable platform capable of evolving alongside MNGI's digital strategy.
Technical Specifications
Drupal version:
