The Drupal Advocacy Program
Create. Share. Earn credits.
Help the world catch up to what Drupal can do.
Drupal is light-years ahead of its reputation.
Drupal is the best platform for AI on the open web. Modern Drupal is a marketer’s dream. The pace of innovation is off the charts. But the market’s picture of Drupal runs years behind the platform. The fix is education at community scale: authentic stories from the people who build with Drupal, told in their own voices to the audiences they know best. Here’s how it works:
- Tell the story. Create, share, and boost content about modern Drupal. It could be a blog post for your market, a video for your audience, a talk at a non-Drupal conference, a customer story in your language, or a thoughtful boost of someone else’s work.
- The quarterly focus counts double. Each quarter, Drupal’s leadership sets a theme with a source kit to build on - proof points, clips, stats, and reference content, cleared once for everyone. Content on the quarterly focus earns double credits, because many voices on one story at the same moment is what moves the market.
- Credits flow back. Advocacy runs through the same contribution credit system that recognizes code, counting toward your standing in the ecosystem, including Drupal Certified Partner visibility.
How to take part
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Post
A thoughtful LinkedIn article or thread in your own words -
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Write
A blog post specific to your audience, region, or industry -
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Record
An explainer, tutorial, reaction, or customer-story video -
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Adapt
Adapt/translate the story for your language and local market -
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Speak
A talk or lightning talk, especially at non-Drupal events and meetups -
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Pod
Appear on or host an episode of a podcast -
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Show your work
A customer or project story that illustrates the theme -
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Teach
A tutorial, demo, or code walkthrough that shows the theme in action
The Rotterdam Pilot
At DrupalCon Rotterdam, Dries asked the community to clip and extend the keynotes — take the stories, share them, localize them, and build on them. Not sure where to start? Here are a few ideas.
- share your takeaways from the DriesNote on social media
- a YouTube Short showing one Drupal AI capability in action
- a blog post retelling the Mars or World Cancer Day story for your industry
- a lightning talk at a local non-Drupal event
Guidelines
We’re here to crowdsource, not astroturf. Two rules keep this program credible:
Good content vs. self-promotion
To be eligible for contribution credits, there are a few rules around self-promotion. You can mention your organization once. You can include your logo in blog, or show your logo for a maximum of 10 seconds in a video. And your work can appear in your content, as evidence for the theme, not as the point of it. A customer story that shows Drupal handling AI agents in production carries the theme; a services pitch with a theme hashtag doesn’t. Attribute source material accurately and follow the DA’s fair-use and brand guidelines.
Proof vs. claim
A claim without proof doesn’t travel. Good proof points are things a skeptical reader can verify: a deployed case study in the real world, an article in an external publication, a working demo, a recorded conference session. Build your piece around at least one.
And say true things. If a claim in the source kit doesn’t match your experience, tell us.
Where to share?
Your personal or company blog, LinkedIn, YouTube, Reddit, Mastodon / X / Bluesky, podcasts, dev community platforms (dev.to, Hashnode, Medium), regional and industry publications, conference and meetup stages, and local-language community sites and forums.
How credit works
Advocacy earns contribution credits through the same system that recognizes code.
Submit your work
Fill in a short form:
- Your name and Drupal.org username
- A link to your content
- What you posted and where
How it’s evaluated
Submissions are reviewed as a batch, monthly or quarterly, not one by one. Reviewers look at your body of work for the quarter and score on pre-set criteria around quality, alignment, reach and resonance.
Credits are awarded in tiers through the DA’s contribution credit system and count for 12 months from award — with content on the quarterly theme earning double. Standout contributions get spotlighted each quarter, and the best of the year are celebrated at DrupalCon.
As of September 2026, this program is still very much a work in progress and will continue to be built out over time. If you have questions, please reach out to ryan.witcombe@association.drupal.org