Ironbark Financial Group was bringing three businesses — Advice, Private Wealth and Investment Solutions — together under a new masterbrand.
Digital Garden partnered with Ironbark to create a secure, enterprise-grade digital platform that could serve distinct investor audiences while embedding regulatory requirements into everyday publishing.
Built on Drupal, the platform combines structured content, governed financial documents, automated fund data and pricing, compliance functionality and enterprise integrations within a scalable digital ecosystem.
About the project
Ironbark Financial Group required a new digital platform as part of the consolidation of its Advice, Private Wealth and Investment Solutions businesses under a single masterbrand.
The platform needed to serve multiple investor audiences with distinct information needs while balancing acquisition, education, investor confidence and regulatory compliance.
Digital Garden developed an audience-led information architecture organised around investor needs rather than Ironbark’s internal organisational structure, creating clear pathways into each of its major service areas.
A component-based Drupal design system was developed to provide publishing flexibility while maintaining consistency across the masterbrand.
Compliance was incorporated directly into the platform. Reusable disclosure components and investor self-attestation functionality enable regulatory requirements to be applied consistently without unnecessarily disrupting the user experience.
A centralised document model was created for regulated materials including Product Disclosure Statements, Target Market Determinations and reports, improving version control, governance and discoverability.
Structured ingestion workflows automate fund information and daily pricing updates, reducing manual publishing effort while improving the accuracy and timeliness of investor information.
The Drupal platform also integrates with Salesforce and Marketing Cloud to support lead capture, subscriptions and future personalisation opportunities.
The result is a secure and scalable digital platform that unifies Ironbark’s businesses while supporting distinct investor journeys and regulatory obligations. Drupal has helped transform a potentially manual and compliance-heavy publishing environment into a more structured and governed digital system.
Why Drupal was chosen
Drupal was selected for its ability to combine flexible content management with the governance, security and integration capabilities required within a regulated financial services environment.
The platform needed to support multiple investor audiences and business areas while managing structured financial content, regulated documents, disclosure requirements and frequently updated fund information.
Drupal’s structured content architecture enabled Ironbark to establish governed content and document models rather than relying on disconnected pages and manual publishing processes. Its granular permissions and extensible architecture also provided a strong foundation for embedding compliance requirements directly into editorial workflows.
Drupal’s integration capabilities enabled connections with Salesforce and Marketing Cloud, as well as automated ingestion of fund data and daily pricing.
The result is a platform that can evolve with Ironbark while maintaining the consistency, governance and control required in financial services.
Technical Specifications
Drupal version:
