Sector(s)
Boplan is a Belgian manufacturer of elastic shock-resistant safety barriers, serving industrial and logistics customers worldwide. The company's public website, boplan.com, supports product discovery, regional content, and lead generation across international markets. Since 2016, the platform has run on Drupal with ongoing maintenance focused on performance, SEO, marketing automation, and localized content delivery for visitors in different countries.
About the project
Boplan.com is the public website of a Belgian manufacturer that sells elastic shock-resistant safety barriers to industrial and logistics customers worldwide. After an agency transition in 2016, the organization needed a Drupal partner to keep the platform stable, ship ongoing improvements, and extend the site for international audiences without interrupting daily operations.
The client
Boplan is headquartered in Belgium and employs several hundred people across manufacturing and sales operations. The website presents product families, technical information, and regional content to buyers in multiple countries. Marketing and product teams depend on the CMS for layout updates, SEO-driven content changes, and lead capture connected to their marketing automation stack.
Challenge
The platform needed to:
- Remain reliable under continuous maintenance after the original build agency stepped away.
- Improve search visibility and page speed without a full rebuild.
- Restructure outdated content types and migrate existing product data into a clearer editorial model.
- Show region-specific content based on the visitor's country.
- Connect on-site engagement to Mautic for marketing follow-up across international markets.
- Support layout and front-end updates as product lines and campaigns evolved.
Solutions
Ongoing Drupal support and incremental delivery
A dedicated support workflow gave the client access to Drupal specialists without maintaining a full-time in-house team. Security updates, bug fixes, and feature requests moved through a predictable queue so marketing could request layout and content changes on business timelines.
Content model migration
Legacy content types were refactored into a streamlined structure. Existing nodes were migrated field by field so product pages, categories, and supporting content stayed published throughout the transition. Editors gained clearer content types aligned with how the business organizes its catalog today.
Country-aware content visibility
The implementation detects each visitor's country and adjusts which blocks, messages, and page sections appear on the public site. Regional teams can publish localized content while sharing a single Drupal installation and theme layer.
Mautic marketing automation integration
Mautic tracking and form connections were wired into the Drupal site so page visits and submissions create contacts in the client's marketing automation instance. Campaign teams can segment international leads without maintaining separate tracking scripts per country site.
SEO and performance improvements
Structured metadata, sitemap configuration, and on-page SEO recommendations were applied across product and category pages. Front-end and caching adjustments reduced load times so industrial buyers on mobile and desktop reach product information faster during research.
Layout and theme updates
The public theme was updated to reflect new layout requirements as product lines expanded. Template and CSS changes kept desktop and mobile presentations consistent while editors continued managing copy through the CMS.
Result
Boplan.com has operated on Drupal under continuous maintenance since 2016, with a refactored content model, country-aware publishing, and Mautic integration live on the production site. SEO and performance work improved discoverability and page load behavior, and the client team can request layout and content updates through an ongoing support relationship rather than one-off rebuild projects.
Examples of implemented features:
- Legacy-to-new content type migration without taking the catalog offline.
- Country detection with localized block and page content per market.
- Mautic tracking and lead capture integrated with the Drupal front end.
- SEO metadata and sitemap updates across product pages.
- Performance tuning for faster public page loads.
- Layout and theme updates for evolving product presentation.
Why Drupal was chosen
The Boplan website was already built on Drupal when a new support partner took over maintenance in 2016. Replacing the CMS would have disrupted years of product content, URL history, and editorial workflows without guaranteeing a better fit for multi-market publishing.
Drupal's content model supported migrating legacy content types into a cleaner structure while keeping the site online. Its entity APIs and extensible block system made it possible to add country-aware content visibility and connect visitor tracking to Mautic without rebuilding the front end. The platform's established security update path and contrib ecosystem matched the need for a long-running manufacturing site that evolves through incremental improvements rather than full replatforming.
Technical Specifications
Drupal version:
