Sector(s)
Yuno Energy is a bill-pay electricity brand launched by Yuno Ltd to enter the Irish market in August 2023. The business needed a public website that could explain fixed and variable tariff plans, build trust with new customers, and support self-service sign-up before the brand went live. The project timeline required a production-ready Drupal site in less than five weeks.
About the project
Yuno Ltd launched Yuno Energy as a new electricity supplier for Irish households, offering fixed and variable tariff plans with tools to track consumption and manage bills. The website became the primary channel for plan comparison and online customer acquisition when the brand entered the market.
The client
Yuno Energy sells fixed and variable electricity plans to residential customers in Ireland. Before launch, the organization needed a digital presence that could go live quickly, meet expectations for the energy sector, and reduce reliance on manual onboarding through call center staff.
Challenge
The platform needed to:
- Launch a new brand website in less than five weeks before market entry.
- Offer the fastest possible self-service registration without paper forms or phone calls.
- Present and compare tariff plans with specific rates and estimated bills on desktop and mobile.
- Store and transmit customer data securely through form steps that change based on user input.
- Give editors flexible tools to publish plan content and landing pages after launch.
Solutions
Product design and multi-step Webform registration
A five-step Webform guides visitors through contact details, property supply information, and account creation. Conditional logic adjusts later steps based on earlier answers so users see only relevant fields. The flow was designed for mobile and desktop browsers to keep abandonment low during sign-up.
API integration with the client backend
The Webform connects to Yuno Energy's API so submissions create customer records in the operational systems behind the brand. Custom handlers map Drupal form values to API payloads and return pricing or validation responses that drive what the user sees in the next step.
Interactive billing calendar step
One form step includes an interactive calendar where the visitor selects a payment date and enters average electricity consumption. The platform calculates a tailored price estimate before the user completes registration.
Reusable paragraph components for tariff pages
A custom paragraph type with configurable fields and buttons lets editors publish and update price plans across subpages without developer involvement. Text columns and animation options support new landing pages as the offer evolves.
Responsive public site and FAQ content
The front-end theme presents plan benefits, supplier information, and an FAQ section on screens from mobile phones to desktop. Content types and paragraphs keep editorial updates separate from the registration workflow.
AI chatbot integration
An AI-based chat assistant on the public site answers questions from existing and potential customers, reducing support contact for common topics while registration stays in the Webform flow.
Result
The Yuno Energy website launched on Drupal in less than five weeks, ready for the brand's August 2023 market entry. Visitors compare tariff plans, read supplier details in the FAQ, and complete a five-step online registration without calling support. Editors manage plan blocks through reusable paragraphs, and the chat assistant handles routine questions on the live site.
Examples of implemented features:
- Five-step Webform registration with conditional steps and client API integration.
- Interactive calendar step for payment date and consumption-based price estimates.
- Custom paragraph type for publishing and comparing electricity tariff plans.
- Responsive layouts for mobile and desktop browsers.
- AI chatbot integration for customer questions on the public site.
- FAQ and plan content editable by the client's editorial team.
Why Drupal was chosen
Drupal combines a flexible content model with the Webform module for multi-step, conditional registration flows. For a new energy brand entering a regulated market, that meant editors could publish tariff pages while developers wired form steps to the client's backend API without rebuilding the CMS for each change.
Paragraph types gave the team reusable plan comparison blocks across landing pages. Drupal's form API, access controls, and established security update path supported handling customer data on a tight launch schedule. The platform could ship in under five weeks and still grow with new pages, FAQ content, and integrations after go-live.
Technical Specifications
Drupal version:
