Genuine worked with DeVries Global to increase brand awareness, and create dynamic content unique to their local markets, while still maintaining a global visual brand.
About the project
The primary goal for the DeVries Global team was to increase brand awareness, and create dynamic content and case studies unique to their local markets, while still maintaining a global visual brand.
Secondarily, they wanted to be sure to adjust the brand image from being beauty-centric, to one that supports a wide variety of brands outside of this niche. Genuine needed to establish DeVries Global as a full service communications firm across many industries.
The main draw of this site is that it is truly design for a global audience. Genuine built a site that allowed eight globally distributed offices to manage their own work and content, and even their own analytics.
The intuitive user journey that has been created helps to qualify prospective clients for DeVries Global, and they can even filter incoming inquiries based on the user journeys to best support their sales teams.
Genuine also worked to integrate with Dynamic Signal, a third party tool that allows employees to promote work by broadcasting to their own networks, in exchange for points.
Why Drupal was chosen
The DeVries Global site utilized Drupal 8’s core multilingual functionality to create the translated and localized site experiences.
Technical Specifications
Drupal version:
Key modules/theme/distribution used:
The DeVries Global site benefits from Acquia’s reliable server architecture and intuitive dev workflow, which enabled a team of developers to collaborate on the build simultaneously. The site is extremely performant.
The Paragraphs Module allowed for cleaner data structures, ultimately allowing for more power to the content admins with unique content entry needs.This also provided the ability to flexibly reuse various design elements throughout the site. By taking advantage of the grid system, the site is also fully responsive.
