Sector(s)

Team Members

ishwar, starcoder

Project Team

Krishna Kant Mishra, Monu Jha, Parvesh, Pintu Kumar

Visit the site

Visit the site

Organizations Involved

BMW is a renowned global automobile manufacturer of premium cars with more than a century of experience in automotive industry. The carmaker has a network of 18 dealerships with showrooms located in more than 20 cities in India. BMW India wanted to revamp all the 18 websites for its dealerships. Earlier websites of the dealers’ lacked important information and were designed in an outdated CMS software.

The client wants to upgrade websites to a new technology that have faster turn-around time for introducing new features and content. The goal of the project was to provide users with all the relevant information about BMW models and achieve high conversion rates. With this business need, the website development project was offered to Digitigi Technologies.

Drupal 8 was the CMS chosen for this responsive website optimized for all leading mobile devices. The main goal of this fast, feature-rich website is to provide relevant information to both existing customers and potential buyers. Objective was to have quick development cycle and efficient mechanism for content update across all dealer sites.

About the project

Project Challenges:

  • Designing a website with attractive theme designs that deliver high usability experience and quick response
    We had to choose CMS with SEO optimized capabilities and one that offers ease of managing the content. Site was common for all dealers but SEO had to be dealer specific.
  • Implementing agile methodologies which enhance productivity
  • Ensuring compatibility between different platforms (browser and mobile devices)

Site Goals:

  • Encourage visitors to book Test Drive, Car Service
  • Make product information easier to explore
  • Help customer find appropriate finance options
  • Showcase accessories and other add-ons
  • Security management and higher performance

What did we do:

Digitigi’s team of designers & web developers coordinated with BMW India team and discussed extensively to determine the goal of the new website. The team came up with a design that perfectly executes the client's objective. Designers also created innovative and custom themes which made the client's website instantly recognizable.

To provide our client with all the functionality that they requested, we combined our custom modules with Drupal 8's features and created a fast, secure, highly configurable, responsive website. Full integration of content, including text, images and video as supplied by the client was managed through Drupal 8.

We have developed some custom module to fulfil our requirement i.e SEO, Sitemap, New Car etc. Extensive javascript code was also written for making Drupal pages more interactive to the user.

In short, what we did:

  • Custom module/ Theme development
  • Capability to assign custom meta tags and have unique page URLs to assist dealer specific SEO
  • Content that was common across dealers was managed at one location. But also allowed some content to be dealer specific.
  • SAAS/CSS and JS Aggregation and minification
  • Caching of static files
  • Dynamic file caching / microcaching
  • Scalability
  • Load balancing
  • Security management
  • Monitoring and management
  • Flexibility and redundancy per capability

Why Drupal was chosen

The existing websites of all the 18 dealers were not built for scaling traffic; nor did it had features to enable easy upload of content. The site was simple enough and so, immediately needed a facelift.

BMW India had the objective to get more users on its dealers’ websites. The client wants websites with better user experience and contemporary design sensibilities that could handle multi-fold increase in traffic. Technically, they needed a website which is flexible, high throughput and allowed their team to easily edit & manage content.

We suggested Drupal for development as it has vibrant support community, high scalability, faster response time, secure caching system and, therefore, would be the perfect fit to manage content and sustain the high levels of traffic. Drupal allowed multi-site architecture as content and site maintenance was much more easier and efficient.

Drupal is an established, customizable system with healthy and active contribution ecosystem and provides regular security updates. We have chosen Drupal because it has user account registration and maintenance. RSS-Feeds, menu management, system administration and page layout customization are available as inbuild features in Drupal.

Drupal 8 has been written from grounds up. This meant that new websites would have enhanced security and better page load time. Drupal 8’s flexibility, stability, multilingual capabilities, and scalability ensured that we could complete the project promptly and meet the needs of stakeholders around the world. Digitigi Technologies has long been a Drupal Organization Member with a team of over 30 Drupal experts.

Technical Specifications

Drupal version:

Key modules/theme/distribution used:

Why these modules/theme/distribution were chosen

Domain Access - The Domain Access project is a suite of modules that provide tools for running a group of affiliated sites from one Drupal installation and a single shared database. The module allows you to share users, content, and configurations across a group of sites.