Atlas Ride Co is a premier international travel company operating mountain bike holidays and custom tours across 20+ global destinations, including Morzine, Finale Ligure, and Whistler. They manage a highly complex inventory of tours, accommodations, coaching sessions, and e-bike rentals. Joshi Consultancy Services was brought in to stabilize their legacy Drupal architecture and prepare the platform for future scalability.
About the project
The Challenge: Managing dynamic travel data—including fluctuating tour dates, complex multi-region categorizations, and integrated third-party rental/booking systems—requires a robust backend. The client was operating on a legacy version of Drupal that was accumulating technical debt. They needed immediate infrastructure stabilization, domain configuration management, and a strategic roadmap to untangle custom features before migrating to Drupal 11.
The Solution:
- Infrastructure Audit & Stabilization: We audited the legacy architecture to identify performance bottlenecks and deprecated codebase issues, preventing the client from paying twice for custom features during future upgrades.
- Domain & SEO Configuration: Handled critical domain transitions and routing logic, including deep reconfiguration of XML sitemaps and base URL settings to preserve global SEO rankings across their 20+ destination pages.
- Technical Consulting: Provided CTO-level technical strategy to shift the client away from a "patchwork" development cycle into a structured, forward-looking upgrade path to Drupal 11.
The Outcome:
Atlas Ride Co now operates on a stabilized legacy infrastructure with a clear, cost-effective roadmap for their Drupal 11 upgrade. By resolving deep-rooted configuration issues, the platform is secure, SEO-compliant, and capable of handling peak European booking seasons without downtime.
Why Drupal was chosen
Drupal was selected for its robust taxonomy and entity relationship capabilities. Atlas Ride Co manages a highly complex matrix of global destinations, varying tour types, dates, and dynamic inventory like e-bikes and coaching sessions. Drupal’s native ability to handle structured, heavily relational data makes it far superior to standard flat-page CMS platforms. Additionally, its enterprise-grade SEO, taxonomy-driven navigation, and advanced URL routing are critical for maintaining visibility and managing content across diverse international markets.
Technical Specifications
Drupal version:
