Sector(s)
HealthyDent is a specialized dental implant and prosthetics center in Kyiv, Ukraine, with over 9,000 successful implant procedures and a team of 15 professionals.
Since 2012, HealthyDent, has partnered with Industrial Media to develop and enhance its digital presence in one of the most competitive healthcare niches. Building on this long-term collaboration, the clinic undertook a complete digital relaunch, ensuring the website meets contemporary functional and marketing demands without disrupting active advertising campaigns.
Industrial Media rebuilt the website with a cutting-edge decoupled architecture, restructured content around patient needs, and created a marketing-ready platform that empowers editors while improving conversion rates and analytics transparency.
About the project
The Situation
HealthyDent, a specialized implant and prosthetics center in Kyiv, Ukraine, had its previous website also built on Drupal by the Industrial Media, and the client was very satisfied with it. That website had served the clinic well for a decade, but as the dental market evolved, its functionality and marketing capabilities no longer matched the growing demands of the industry and the increasing sophistication of patients, making it difficult to showcase the clinic’s expertise, build patient trust, and provide a seamless digital experience.
The old website lacked advanced tools for content management, marketing, and lead generation, and it was becoming increasingly difficult to keep pace with modern requirements. The clinic needed a modern, scalable platform to simplify and centralize content management, streamline workflows, enhance sales funnels, and reinforce its reputation as a leading implant and prosthetics center.
For the new website, HealthyDent chose to stay on Drupal 11, seeking a modern, scalable platform that could centralize content, support interactive marketing features, and reinforce its reputation as a leading implant and prosthetics center in Ukraine.
The Challenge
The project confronted several interrelated digital and technical roadblocks:
- Lack of structured content makes it difficult for patients to navigate symptoms, treatment options, pricing, and outcomes
- Slow editorial workflows and limited tools for content creation restrict the marketing team’s independence
- Lack of tools for managing interactive elements such as CTAs, appointment booking, and media galleries
- Fragmented integrations with CRM, telephony, and analytics, limiting tracking and conversion insights
- High risk of downtime during migration, which could disrupt ongoing advertising campaigns
- Need for SEO-ready content and structured data to remain competitive in search results
- Performance and scalability concerns, especially during peak traffic periods
The Solution
To address these challenges, the team at Industrial Media proposed HealthyDent rebuild the website using a decoupled architecture, with Drupal 11 as the backend and Nuxt 3 (Vue.js 3) as the frontend. The transformation focused on modular design, marketing empowerment, and patient-centric content presentation.
Content Strategy: The website structure was reorganized around patient priorities. Detailed doctor profiles and real case studies showcased expertise, while interactive before/after galleries and bundled service offerings enhanced transparency and marketing readiness.
Marketing Empowerment: A built-in page builder with 42 preconfigured content components, including nine call-to-action variations, allowed the marketing team to quickly assemble pages from ready-made blocks without developer support. Texts, media, pricing tables, reviews, and CTAs could be added dynamically, drastically reducing time-to-market for new content.
Interactive CTA: Patient engagement was enhanced through an illustrated two-step lead-generation quiz and dynamic discount-based appointment booking.
Integrations: The website was fully connected to the CRM, providing real-time appointment availability. Tools like telephony tracking, Google Tag Manager, GA4, and Facebook Pixel enabled detailed analytics and conversion tracking.
Launch Without Disruption: The new website replaced the old one “on the fly,” with advertising campaigns paused for fewer than four hours. There were no significant drops in traffic, engagement, or SEO rankings during the migration.
Results
The HealthyDent website relaunch delivered measurable improvements across key performance indicators:
- +5.4% increase in lead submissions
- –31.6% reduction in bounce rate
- +39.4% growth in engagement rate
- +32.9% increase in average session duration
- +34.7% increase in pages per session
- +16.8% more events per session
HealthyDent now has a modern, patient-centric, and scalable digital platform that strengthens its market position, builds trust, and drives measurable business results.
Why Drupal was chosen
Drupal was selected because it provides:
- An interconnected and structured content architecture
- Extensive capabilities and speed when creating pages using paragraphs
- Strong API capabilities for decoupled implementations
- Enterprise-level performance and scalability
- Built-in SEO capabilities and advanced marketing functionality.
Compared to alternative content management systems and custom-built solutions, Drupal offered the right balance between flexibility, stability, performance, and long-term maintainability – particularly important for a healthcare business operating in a highly competitive digital environment.
Technical Specifications
Drupal version:
Key modules/theme/distribution used:
These modules were selected to deliver a flexible, high-performance, and patient-focused platform. Content modules (Paragraphs, Entity Reference Revisions, etc.) enable quick page building and structured management of doctor profiles and case studies. Search and SEO modules (Search API, Pathauto, Redirect) ensure fast, faceted search and optimized content visibility. Media modules handle images and galleries consistently, maintaining quality and trust.
API and integration tools (REST, OpenAPI, Symfony Mailer, Migrate) support the decoupled frontend, reliable emails, and automated CSV imports. Social Auth simplifies patient login, while performance, localization, admin, and security modules ensure speed, scalability, and safe management. The custom myrest_seo module centralizes SEO metadata, keeping the website consistently optimized across all pages.
