Well, there really wasn’t one. Our Client Relationship & Projects Director decided to get on his high horse and approach Joe with some ideas about how Kolab could make a difference.
About the project
Being a son of Texas, Joe’s done stuff Joe’s way most of his years. And he sure wasn’t going to break with tradition when it came to making his own jerky. It’s already considered an art form back home and Joe’s been on a mission to spread the jerky word for as long as he can recall. So we wanted to give him a website to help deliver that.
The journey started at high noon, no joke! A series of on-theme meetings then followed and a serious amount of jerky was consumed. It then became clear that we could make a difference and Joe was up for launching a new website that presented his brand and products in a better light.
The 'steaks' were high but the website looks a million bucks! See for yourself. The grungy vintage design runs throughout the site and features some seamless social feeds to maximise the networking efforts through Instagram, Facebook and Twitter.
You can also saddle-up and receive all the news and events from Joe, so if you’re a foodie, get over there fast! And if you want to take it a step further, you can become an official Jerky Ranger… now recruiting.
Results have shown that 82.5% of traffic to the website is now from new visitors, so our objective to achieve brand awareness and increase Texas Joe’s customer base has definitely been met! Organic search traffic is *73% above the average for the food and drink industry too!
*based on data from 408,301 websites
“Kolab are a great creative agency that take ideas and makes them into very functional realities that exceed all expectations. Kolab delivered an amazing service through innovation and collaboration that made us see our own company in a new light. The results are incredible and they have delivered an exceptional user experience.” Texas Joe's
Why Drupal was chosen
We believe Drupal is the best option for professional websites and assures high quality, which is what our team wants to provide. Drupal was chosen mainly because of its open-source software, which allows us flexibility to develop custom solutions, graphics and content management. Our goal is to make our clients' lives easier.
Technical Specifications
Drupal version:
Key modules/theme/distribution used:
- Webform:we used it to have abillity to create website forms e.g. contact forms and gather submissions
- Views: it allows us to customize display of content, you can view content as block, page or RSS feed. It was important for us to have that possibility - website looks more interactive
- Field Collection: by using it we could attach as many numbers of fields as we want in one group
- Entity: we use it in all our Drupal websites because it provides an entity CRUD controller and gives us more flexible approach
- Context: we used it to create specific webiste behaviour, we want our website to act as we designed it e.g. if you go to the homepage block with news will appear
- Elysia cron: thanks to this module it is possible to set up Twitter news to update on website at specified intervals of time
