The new El Rio Grande site displays a modern and vivid aesthetic that highlights the cornerstone of excellence known to both Magic Logix and this grocery store chain. Fully responsive across all desktop, mobile and tablet devices, the new El Rio Grande website is also available in both English and Spanish to accommodate the store’s different demographics.
In addition to new branding and a complete interactive design overhaul, the new website also features menus with weekly specials (and PDF copies of the store’s weekly ad), a store location finder with zip code search, a variety of recipes for many occasions, an in-depth look at all the store’s different departments, a career section and a news section that displays both store updates and photo galleries of in-store events and promotion.
Social integration is also a key component of the new website, with links to all of El Rio Grande’s social channels available and a live Instagram feed for viewing.
About the project
The site had to be multilingual.
The site had to be responsive.
The site had to be fast.
The site had to be secure.
Why Drupal was chosen
The previous site was built in Joomla CMS and the admins complained about difficulties to maintain the site. Many extensions were out of date. Adding new features was getting more difficult.
They wanted a new site that could grow, was secure and easy for the admins. We did consider WordPress but quickly abandoned the idea. WordPress would actually need more work and a lots more plugins to get to the point where Drupal was aleady without any modules. For example, the site needed different types of content and all content be in both Spanish and English.
We choose Drupal because it was a perfect fit.
Technical Specifications
Key modules/theme/distribution used:
Zen was used for the responsive, mobile-first grid design.
Views was used to list different content.
Display Suite was used to customize the look of each content type.
Bean was used to create complex blocks.
