Read the Global AI Survey 2025
Organisations everywhere are making pivotal choices about AI — what to adopt, and where to focus. Our new report shares insights from 216 professionals across 199 organisations, uncovering today’s investment priorities and the capabilities that will define tomorrow’s success.
The Global AI Survey 2025
In July 2025 we surveyed over 200 decision makers and agency specialists to discover which AI capabilities in marketing they value the most.
Our analysis reveals where organisations are focusing their AI investments and which features they see as critical for long-term success. This report provides decision makers with evidence-based insights to help guide investment priorities and maximise strategic outcomes.
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- Insights from 216 AI professionals, business leaders, and technical decision makers
- 199 organisations and multiple industries
- Organisational usage patterns
- Trends in AI investment by industry
- Common barriers to adoption
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